Skip to content
DownloadRU

Products

All products and statuses →EcosystemHelpDownload

RecUmi Media · new direction

Planned

Turn finished work into material for your website, maps, social networks and marketplaces.

RecUmi Media is a planned product of the RecUmi ecosystem for preparing, approving and posting an organisation's advertising and informational materials. The direction is approved, development lies ahead: the product is not available yet, and there are no dates or download button.

Media publishes nothing by itself. Every publication goes out only after an employee with that right confirms it — this is built into the foundation of the product, not added on top.

On this page: What it is · Who it is for · Platforms · Content · Publications · Before and after · Links · Approval · FAQ

Draft publication · awaiting approval BEFORE AFTER ✓ the customer's consent to publication received✓ addresses, numbers and documents hidden Platforms ☑ Social networks ☑ Website: portfolio ☐ Maps and listings Publication timeas planned Approve
Mock-up of a future screen. Planned capability.

What RecUmi Media is

A single place where an organisation collects photos and videos of its work, prepares texts for different platforms, approves publications and posts them as planned. This is a new planned direction of the ecosystem, not a working product.

What problems it solves

  • Good photos of completed work stay on employees' phones.
  • Publications come out irregularly, whenever someone finds the time.
  • The same material is reworked by hand for every platform.
  • It is unclear what has already been published, where and who approved it.

Which organisations it is for

Any organisation that wants to show its work and goods: construction and renovation, retail, services, manufacturing, restaurants and cafes, education and other fields.

Every organisation has its own platform accounts, materials, employee permissions and publication history.

Platforms

No material goes to a platform without a person's confirmation. Each platform has its own rules and terms of access to publishing. We promise automatic publishing only where a full check has confirmed it; otherwise Media prepares the material and a person places it.

PlatformWhat is plannedExperienceMode of workStage in the product
InstagramPosts, carousels, Reels and Storiesposted through the official programmatic accessthrough the official Meta API for eligible business accountsPlanned
Facebook (company page)Page postswe have not yet achieved posting to a pagethrough the official Meta API — needs checkingIdea, discussed earlier but not yet approved for development
Organisation website (including WordPress)Portfolio, articles, pages and mediacreated programmatically, with the result checked after writingthrough the site's CMS API or plugin with the owner's permission; otherwise a ready article and media files for manual uploadPlanned
Google Business Profile and MapsPosts, photos, catalogueposted manuallybeing clarified against the platform's rules: programmatic access is documented and depends on a verified profile and permissionsPlanned
Yandex Business and MapsPosts and photossubmitted manually; our publications went through the platform's moderationassisted by Media, a person places it; automatic publishing is not confirmedPlanned
OLX and marketplacesListings with texts, prices and coversposted manuallyaccording to the platform's access termsPlanned
2GISOrganisation photosphotos were postedbeing clarifiedPlanned
Other platforms and directoriesCards and listingssome cards are filled in, some await registrationadded where permitted programmatic access exists; otherwise a ready kit for manual placementPlanned

"Experience" is what we did ourselves; the access limits were ours, not a property of the platform. A platform will count as supported only after a full check with an authorised test account and a confirmed publication.

Preparing content

Photo and video library

Planned

The organisation's materials in one place: categories, purpose (process, details, general view, "before", "after"), a quality rating and marks showing where a material was used.

Texts with AI help

Planned

A draft headline, description and hashtags for a platform; editing and the decision are yours.

Adapting to a format

Planned

One material in the right sizes and text length for different platforms.

Preview

Planned

How the publication will look on each platform, before it is sent.

Time-based publishing

Time-based publishing queue

Planned

An approved publication is put in a queue and goes out at the set time, on platforms that allow it.

Status and history

Planned

A history: what was published, where and when. Where the platform reports the result, a link to the material; where moderation is under way, an "under moderation" mark.

Reuse

Planned

Successful materials go into new collections and onto a portfolio page.

Organisations, agencies and rights to materials

Several organisations

An agency or a company with several brands will be able to run several client organisations from one account — without mixing materials, accounts or history. Planned

Who did the work, whose photos, whose accounts

One organisation may have done the work, another may own the rights to the photos, and a third may publish. Then rights to the materials and attribution are checked explicitly; a logo and name are not inserted automatically. Planned

Publication states
  1. DraftThe material is being prepared
  2. ApprovalThe responsible person checks it
  3. ScheduledA time is chosen
  4. SentIt went to the platform
  5. PublishedOnly once the platform has confirmed it
  6. Moderation · rejected · errorYou can see what went wrong

"Published" is not set by pressing a button — only on the platform's confirmation. Retries and corrections — without duplicates. Planned

What else is planned
CapabilityWhat it doesStage
Export of a ready publicationWhere there is no programmatic access — a ready kit: text, images in the right sizes, captionsPlanned
Library of platform requirementsFormats, allowed actions, limits and moderation of each platform in one place, with templates per channelPlanned
Team rolesAuthor, editor, approver, publisher, administratorPlanned
Versions, comments and activity logWho changed what in a publication, when it was approved and sentPlanned
Withdrawing a publicationTaking a publication down — within what the platform allowsPlanned
Location without an addressThe region or city of the work — without revealing the client's exact addressPlanned
Removing metadataShooting details and geotags are removed from public files by defaultPlanned
Verified facts onlyTexts are built from the confirmed job card and permitted materials; inventing results, reviews or specifications is not allowedPlanned
Publication by voice command"Prepare a post about the finished site for the website and Instagram" — only a draft; sending it out needs a separate confirmationIdea, discussed earlier but not yet approved for development
Response in CRMAn enquiry that came from a publication is linked to the customer in RecUmi CRM — with permission and without access to other people's dataPlanned
Brand profileLogo, colours, languages, region; an optional watermarkPlanned
StatisticsFigures only where the platform provides official statistics; we do not promise reach or salesPlanned

"Before" and "after" photos

The most convincing materials are the result of real work. Media will help assemble a "before/after" story about a completed site, honestly and with the customer's permission.

How it is intended

  • Selecting the best photos from the permitted ones only.
  • Matching "before" and "after" for one site.
  • Processing without distorting the result: cropping and brightness are fine; removing or adding objects, replacing the background and "improving" the result are not.

Planned

Principles of consent to publication

  1. Publication is forbidden by default: material without a recorded permission does not go into a publication. A closed deal or completed work is not permission.
  2. Permission applies to specific photos and a specific way of using them, not to the deal as a whole.
  3. Permission is recorded: who gave it, when and on what basis.
  4. Withdrawal of permission applies to future publications; what has already been posted is removed by a separate action.
  5. Personal data (names, phone numbers, addresses, documents) must not appear in the text or in the frame. Suspicious frames are highlighted, and a person checks each one.
  6. A publication is confirmed by an employee with the right to do so, and this is recorded.
  7. Shooting details and geotags are removed from public files by default; the region is given without an exact address.

Links with CRM, Measure and Service

If you use other RecUmi products, Media will be able to take the materials of a completed job, within permissions and with the customer's consent.

  1. CRMCustomer, order and site
  2. MeasureMeasurement and "before" photos
  3. ServiceWork finished, "after" photos
  4. MediaSuggests: "Create a publication for this site?", with drafts for different platforms
  5. ApprovalThe responsible person chooses platforms and confirms

Planned Media only suggests: a person launches the publication. The links will appear together with the release of the products and the shared RecUmi Core foundation.

Standalone use

Media is designed as a separate product: without CRM, Measure and Service you can connect your organisation's platform accounts, upload photos and videos, and prepare, approve and schedule publications.

Control and approval

Nothing goes out without approval

A publication is posted only after an employee with the right to do so confirms it. This was also the case in our own practice: publications went out only from approved materials, and we did not do automatic publishing without a person's decision. Planned

Employee permissions

Who prepares materials, who approves and who publishes is set by the organisation. Planned

Outlook

Now

  • The direction is approved; experience from our own practice on the platforms has been gathered so as not to start from zero

Next

  • A minimal set: library, draft publication, approval, manual or scheduled posting on confirmed platforms

Later

  • "Before/after" stories from other RecUmi products
  • A portfolio on the organisation's website
  • Statistics where the platform provides them

There are no dates: the stages change when the features have been verified.

FAQ

Can I already use RecUmi Media?

No. It is a planned product of the RecUmi ecosystem: the direction is approved, development lies ahead. There are no dates and no download button.

Which companies is it for?

Any organisation that needs to show its work and goods regularly: construction and renovation, retail, services, manufacturing, restaurants and others.

Will Media publish by itself?

No. A publication goes out only after an employee with the right to do so approves it. Where a platform allows materials to be posted through its official interface, posting at the set time is intended; where it does not, Media will prepare the material and a person will post it.

Will Media be able to remove personal data from photos by itself?

No, we do not promise this: a document, a house number or a car number plate in a frame cannot be reliably recognised. Suspicious frames will be highlighted, and a person checks each one.

What happens if a customer withdraws consent?

Their materials will stop appearing in new publications; what has already been posted is removed by a separate action on the platform.

Will customers' photos become ads automatically?

No. Completed work is not permission to publish. The idea is that photos are published only with the client's consent and without addresses, phone numbers, documents and other personal data.

Will AI write the texts?

The idea is that AI suggests a draft text for a platform, while the decision and editing stay with you. This is a planned capability.

Do I need other RecUmi products?

No. Media is designed as a standalone product: you can upload photos and videos and prepare and approve a publication without CRM, Measure and Service.

Whose platform accounts are used?

Only your organisation's accounts that you connect yourself. The idea is that the data, files and publication history of each organisation are stored separately.

Will there be publication analytics?

Where a platform provides statistics, showing them is a planned capability.

When will Media be available?

No date has been announced. The direction is approved, development lies ahead.

Can I manage several organisations?

The idea is that an agency or a company with several brands keeps them separate, without mixing materials or accounts.

Where are photos and materials stored?

This is planned. Storage and access rights are being designed so that each organisation's materials and data are not mixed.

Which platforms will be supported?

A platform counts as supported only after a full check with an authorised test account and a confirmed publication. Until then Media prepares the material and a person places it.

Media is planned

Tell us where and how your organisation shows its work: it will help us make the product more useful.

Contact usAll products